Senior Product Manager

Company: Advantage 360
Location: New York
Posted on: April 22, 2025

Job Description:

The WO Fusion team is looking for a talented and savvy digital Senior Product Manager, focusing on expanding our digital system integrations with our digital OMS and enabling cross-platform sales solution(s). These initiatives continue to evolve at breakneck speed and ad tech is one of the hottest areas of high tech today. This includes all aspects of linear media, non-linear media, and digital integrations. WO Fusion is of the highest-profile initiatives within the company with opportunities to make a direct impact and see the product grow. A successful Senior Product Manager will have a proven track record of managing a product from conceptual design to launch, possess exceptional communication skills, is highly organized and can build solid professional relationships with internal and external teams. If this sounds like you, please apply today.Here is what success will look like:

• Own and define the product roadmap for ad tech integrations, including DSPs, ad servers, and API-based automation solutions.
• Collaborate with customers (publishers, agencies, advertisers) to understand their digital advertising challenges and develop scalable, high-impact solutions.
• Lead the design and execution of new features by working closely with UX, engineering, and data teams to optimize usability and performance.
• Drive API-based integrations with platforms like Google Ad Manager, Freewheel, The Trade Desk, DV360, CM360, and others, ensuring seamless connectivity.
• Act as a technical liaison, providing deep understanding of ad tech, programmatic workflows, and media buying/selling dynamics.
• Prioritize product backlog based on business value, technical feasibility, and customer impact.
• Work in an Agile environment, defining epics, user stories, and acceptance criteria while ensuring timely and high-quality delivery.
• Analyze market trends and competitive landscape to identify opportunities for innovation and differentiation.
• Partner with sales, marketing, and customer success to drive adoption, communicate roadmap updates, and support go-to-market strategies.To thrive in this role, we're looking for:
• 5+ years of product management experience in digital advertising, programmatic media, or ad tech integrations.
• Strong technical knowledge of ad servers (Google Ad Manager, Freewheel, Adswizz/Audiomatic, etc.), DSPs (DV360, The Trade Desk, etc.), and APIs for ad buying/selling.
• Experience with advertising workflow automation, audience targeting, and digital campaign execution.
• Customer-first mindset with the ability to translate market needs into scalable, repeatable solutions.
• Strong analytical skills to evaluate product performance and drive data-driven decision-making.
• Ability to create basic mockups and wireframes to communicate product concepts effectively.
• Experience working in an Agile/Scrum development process, including backlog management and sprint planning.
• Excellent written and verbal communication skills to collaborate across teams and present product strategies.
• Bonus: Understanding of linear TV, audio, and cross-platform media workflows is a plus.Location:This position can be based in any of our offices. Remote/Telecommute will also be considered.WideOrbit helps media companies do more business by making it easier to complete more sales. We build the one software platform that ties everything together - TV, radio, and digital ad sales, from pitch to payment, digital ads to cash-in-advance. Chances are if there's an ad on your local TV or radio station, over-the-air or streaming, our technology helped put it there.At WideOrbit, we make preserving our inclusive environment an ongoing priority, empowering team members to contribute at every level, in every function. We hire high-energy innovators who value diversity, unafraid to wield their passion and expertise to advocate for our customers and each other. At WideOrbit, you'll make a difference and see your impact every day, while learning, growing, and enjoying what you do!
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Keywords: Advantage 360, Lower Merion , Senior Product Manager, Executive , New York, Pennsylvania