Business Development & Marketing Manager

Company: University City Housing Company
Location: Bryn Mawr
Posted on: April 1, 2025

Job Description:

Business Development & Marketing Manager

Who are we?
UCH is a Philadelphia-based firm that buys, renovates, maintains and manages real estate for long-term investment. With over 4,000 residential units and 250,000 square feet of commercial space in Philadelphia and the surrounding suburbs, UCH has provided the Greater Philadelphia area with quality apartment homes and places to work since 1967. Join our stable and rewarding company!

We strive to showcase our pride in our management services, leasing excellence, and impeccable maintenance through each of our valuable team members. Our goal is to provide our customers with a memorable and quality living and working experience with UCH. We love that our employees care about this, too! We are a family-oriented company and look to create a place where one feels challenged and engaged in their day-to-day, enough to share with their family and friends when they go home.

We are seeking a fantastic real estate Business Development & Marketing Manager to join our team! We hope you will contact us to learn more about this exciting opportunity.

Who are you?
You love networking and the thrill of making impactful connections. You have experience creating impressive social media content for a variety of channels. You thrive on the thought of seeing your quarterly marketing campaign hit every goal - and if it doesn't, you quickly reset, analyze what didn't work, and try again. Business development and a sales aptitude is crucial for this role. Being goal-oriented and achieving success in sales is essential!

Ultimately, you are driven to solve the problem of low lead volume and enjoy the challenge of thinking outside the box!

What will you be doing?
Business Development & Marketing Manager duties include but are not limited to:

• Develop and manage multifamily real estate social media strategy, content development, execution, and reporting for over 6 brands; including Facebook and Instagram (and any other channel you deem helpful to achieve our goals!)
• Network, network, network! Build relationships with local employers, schools, brokers, and other customers - unafraid of a few broken rungs on your ladder to the top.
• Write amazing content that connects with our residents and customers, while improving our SEO rankings
• Flex your analytical side by assisting in developing annual marketing plans per property and evaluating progress quarterly
• Collaborate with property managers and discuss innovative campaigns that are EFFECTIVE!
• Work with different personalities to come to a consensus on hosting engaging resident events and open houses
• Have a commitment to adhering to brand guidelines by property
• Analyze target market information to identify and recommend effective marketing approaches; including evaluating lead source reporting
• Responsible for digital presence of all properties; google a property, the results are what you are proud of
• Leverage data to guide decision-making. Use data analytics to report on marketing value and impact (not to mention how well you are succeeding)
• Facilitate brainstorming with marketing and property teams to generate creative strategies
• Maintain knowledge of competitive market conditions; continually research and make recommendations on new opportunities and marketing channels in the local market
• Project manage the marketing team and development of materials needed to reach occupancy and retention success at every property in real estate portfolio
• Manage marketing vendors and providing recommendations for new vendors as needed
• Generate excitement for new campaigns
• Performs other related duties as assigned.
  Business Development & Marketing Manager Requirements:
  • Bachelor's degree in Business, Marketing or a related field required
  • At least three years of experience in a related field
  • Multifamily real estate experience strongly preferred
  • Must be able to work independently and proactively in an open floor plan environment
  • Ability to travel to properties across the Philadelphia region on a consistent basis
  • Proactive and highly motivated self-starter
  • Superb organizational skills and attention to detail
  • Demonstrate a high level of accountability and ability to perform under pressure
  • Proficient in Microsoft Office Suite
  • Team player able to collaborate with the marketing team operations and management team to create design solutions that meet company objectives in an innovative and creative way
  • Experience with Google Analytics and Google Search Console
  • Google Analytics Certification preferred
  • Previous SEO and SEM management preferred
  • Domain and website management experience preferred
  • Experience with Adobe Suite is a plus!
  • A positive can-do attitude is a must
    Our Comprehensive Benefits Package for Full-Time Employees Includes:
    --- Opportunities for professional and personal development and career growth
    --- Competitive Salary
    --- Comprehensive Health Insurance - Medical, Dental, Vision
    --- Medical & Dependent Care Flexible Spending Accounts (FSA)
    --- Retirement plan - 401(k) with up to 4% employer match
    --- Paid Time Off (vacation, sick, 9 holidays, 2 floating holidays)
    --- Employer-paid Short-term Disability
    --- Voluntary Long-term Disability
    --- Voluntary Life Insurance
    --- Voluntary Hospital Indemnity Insurance
    --- Employee Assistance Program (EAP)
    --- Annual Awards & Recognition
    --- Company Paid Certifications & Licensing
    --- Employee Referral Program
    --- Apartment Discount Available
    
    Link to our real estate portfolio: www.uchcareers.com/our-properties
    
    
    Please follow University City Housing on LinkedIn for news and updates.
    
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Keywords: University City Housing Company, Lower Merion , Business Development & Marketing Manager, Executive , Bryn Mawr, Pennsylvania